When it comes to the word ‘Kids’ in logos, most creatives seem to agree to a bouncy, but robust typefont, that mirrors the energy of little humans.

Even though a designer’s goal is to stand out from the crowd, somethimes it is clever to take the majorities stance to take adventage of familiar associations and to not change a winning team. The logo still is diferentiates with.

Maybe switch to Kids Truck posters as case study.