Hi, My Name is Sara Armstead*
*Starmade is in my name
I am a versatile graphic designer and visual artist dedicated to delivering high-quality and impactful work with a strong vision for business goals and branding.
From designing magazines as a child to crafting visual identities and brand stories for diverse clients, and ultimately launching a brand and publications, graphic design has been my lifelong passion. It’s more than a job—it’s the joy of transforming ideas into unforgettable experiences.
Professional Experience*
2013 – present
Graphic Designer (self-employed)
Delivering end-to-end design projects for clients, including websites, logos, book covers, online stores, marketing materials and more
2021 – present
Founder & Creative Director
Founded a dynamic and growing children’s education and lifestyle brand
2003- 2005
Junior Graphic Designer
Worked at Pfefferkorn & Schulz, a German media and marketing agency
Creating something aesthetically outstanding means little without a deeper purpose and effective problem-solving. As a brand owner myself, I bring business savvy and strategic thinking to your team. I focus on understanding the purpose behind your designs to ensure they are both impactful and effective.
Core skills*
Software
Adobe CS, Canva, CapCut, MS Office
Visual Communication
Typography, layout, color theory, composition and storytelling
Branding/Identity
Logo creation, working with and developing branding systems, style guides
Digital and Print
Marketing materials, print production, book publishing, ad design, email marketing, social media
Webdesign
Landingpages, Shopify, WordPress, Joomla, HTML, CSS
Key Strengths
creativity and aesthetics, excellent team, communication and organizing skills, detail-oriented and accurate, great problem solver, continuous learning and skill development
Education*
Bachelor’s degree in graphic design
TUEV Hochschule – Dresden/Germany
March 2000 to April 2004
Bachelor’s degree in media management
RheinMain Hochschule – Wiesbaden/Germany
March 2008 to August 2012
Languages*
German – Native speaker
English – Fluent
Spanish – Beginner